Cobra has been willing to take some chances in recent years with their offerings.
They signed Bryson DeChambeau, and they commercialized single-length -- One Length, in their parlance -- irons in a way we hadn't previously seen.
They integrated Arccos Golf's performance-tracking technology into their grips on drivers, offering an easy gateway to technology that's still reaching broader use by golfers.
Now, with their new King F8 iron cycle, they're bringing these developments together and furthering the idea of smart golf clubs.
The King F8 series, like its predecessor F7, will be offered in traditional length and One Length sets, and all of the irons will come with Cobra Connect, which works with the Arccos platform to deliver shot-tracking and performance-measurement in-round and post-round through a mobile app and website.
In terms of the actual set design, the King F8s are effectively three sets in one.
The 4-7 irons are hollow-body construction, sporting a L-shaped face using a forged 17-4 steel face insert, wrapping around the sole. The face is 20 percent thinner than the F7, which is somewhat staggering given the more modest thinning we see these days. In the back, a carbon-fiber medallion saves weight, while a shorter hosel helps to lower the center of gravity for higher launch. Milled V-grooves are designed to kill spin.
The 8-iron through pitching wedge have a cavity-back design, with the base of the cavity is filled with carbon fiber to improve feel. These irons have milled U-shaped grooves to provide better control.
The wedges in the set are designed like classic, Tour-style wedges, with a versatile sole shape, a longer hosel to raise the center of gravity for more spin and tighter groove spacing.
The big story in One Length from F7 to F8 is dynamic shaft tipping, with more tip flexibility in the lower-lofted irons for higher flight and less so in the higher-lofted irons to prevent ballooning. The soles have been widened in the lower-lofted irons, with longer hosels in the shorter irons for more spin, particularly from the rough.
The Cobra King F8 irons, available Feb. 2, 2018, come in a variety of make-ups: a seven-piece iron set (5-iron through gap wedge) is $800 with a True Temper XP 90 shaft; a seven-piece combo set of 5-hybrid and 6-iron through gap wedge is $1,000 in the Aldila Rogue Pro 65 graphite shaft; and a women’s graphite combo set will include 5- and 6-hybrids with the Aldila Rogue 60 graphite shaft for $1,000.
The King F8 One Length seven-piece set is $800 with True Temper ONE Flighted steel and $900 with Aldila One Rogue 65 graphite shafts. A combo set with a new King F8 One hybrid -- which is a 7-iron length hybrid with 5-iron loft -- is $1,000 with Aldila Rogue Pro ONE Length 65 graphite shafts.