Golf Magazine (and golf.com and its related assets) are one of three Time Inc. publications the company has put up for sale, according to a Bloomberg report.
Golf Magazine is up for sale along with Coastal Living and Sunset magazines as the company pivots to focus on its largest, most profitable publications.
“It’s really important to focus on the key biggest growth drivers of this company that will move the needle the most,” Time Inc. CEO Rich Battista told Bloomberg. “These are wonderful titles and wonderful brands. They’re just relatively smaller in our portfolio.”
This decision comes as Time Inc. has committed substantial resources to improving video production and live video streaming within the Golf Magazine family, with the publication's digital video production creating regular series and broadcasting live from major championship sites.
In June, Time Inc. cut 4 percent of its workforce, or about 300 positions, to focus more on its online growth strategy.