Gourmet grocer Dean & DeLuca has agree to take over as title sponsor at PGA Tour's annual stop at Colonial Country Club in Ft. Worth, Texas.
The event will change its name from the erstwhile Crowne Plaza Invitational at Colonial to the Dean & DeLuca Invitational. The company made a six-year deal with the PGA Tour to become title sponsor of the event at Ben Hogan's Alley through 2021.
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Chris Kirk is defending champion at the event, which, at 70 years old, is the longest-running PGA Tour event held continuously at the same course.