Gourmet grocer Dean & Deluca take over as sponsor at PGA Tour Colonial stop

Gourmet grocer Dean & DeLuca take over as sponsor at PGA Tour Colonial stop

Colonial-Country-Club-Ben-Hogan-Statue-copy

Gourmet grocer Dean & DeLuca has agree to take over as title sponsor at PGA Tour's annual stop at Colonial Country Club in Ft. Worth, Texas.

The event will change its name from the erstwhile Crowne Plaza Invitational at Colonial to the Dean & DeLuca Invitational. The company made a six-year deal with the PGA Tour to become title sponsor of the event at Ben Hogan's Alley through 2021.


ADVERTISEMENT


Chris Kirk is defending champion at the event, which, at 70 years old, is the longest-running PGA Tour event held continuously at the same course.

SUPPORT GNN IN OUR MISSION TO CHANGE GOLF MEDIA

For just $10 annually, you'll get:

  • An ad-free experience
  • Exclusive fantasy golf and betting research
  • Special discounts and member benefits
  • Entry into member-only giveaways
  • A USGA handicap for just $20 per year

LATEST VIDEOS

GNN Radio

NOW PLAYING:

FOLLOW ON TUNEIN:

GNN PLUS LOGIN

INDUSTRY NEWS FROM THE GOLF BIZ

RSS Feed Widget