Golf Pride, Game Golf teaming up for tech-ready grips

Golf Pride, Game Golf teaming up for tech-ready grips

The smart golf grip revolution is about to begin, and Golf Pride is kickstarting it with help from Game Golf.

The two companies came together last week at the PGA Merchandise Show to announce a set of tech-enabled grips which will debut later this year at a date to be determined.

Golf Pride decided to use its popular Tour Velvet grip and shape it with a notch which will hold an individual Game Golf sensor. All combined, the grip and sensor weighs the same as the standard Tour Velvet. This allows players to use Game Golf without having a sensor screwed into the butt end of the grip and potentially distracting the player.

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In addition to working with Game Golf, either through its trackpad or Android and iOS apps for phones and watches, the grips will alert the player when it's time to change grips based on data captured by Game Golf. Instead of changing grips in blanket fashion, golfers can change grips as needed.

At first, the product will be geared toward existing Game Golf users. However, the ultimate end goal is to sell a combined set of grips, sensors and the Game Golf touchpad.

This is an intriguing first stage in the evolution of smart grips, which could, in addition to performance tracking, also provide information about grip position, pressure and correlate it with results on the course.

Pricing details are still being worked out.

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