The Ladies European Tour very wisely realized their tournaments were lost in the clutter of four major American tours, including the LPGA, and the likes of the European and Asian Tours. They all finish on Sunday, save for the occasional exception, so it's hard to stand out.
So, the LET came up with an answer they're trying this week at the Turkish Airlines Ladies Open: finishing on Wednesday.
For this week's event, the tournament will run Sunday through Wednesday, with nine live hours of coverage airing on Golf Channel on Monday, Tuesday and Wednesday.
“The Ladies European Tour strategy includes exploring new ways to provide maximum exposure to women’s golf, widening the fan base beyond traditional golf fans, reflecting the reality of changed consumer behaviors and avoiding busy weekends which are over populated with so many sports," said LET CEO Ivan Khodabakhsh in a release.
It's a good idea for everyone involved. Golf fans get good golf during idle weekdays, the LET gets more attention and the likes of Golf Channel get programming that will draw exponentially better than another rerun of "Big Break" or an instruction show.