For the last decade or so, the PGA Tour has been on the cutting edge of technology and innovating in how it delivers to fans. Think about it. From ShotLink to their apps to early round coverage and more, the Tour has dived head-first into explorations of where technology could augment watching their product.
PGA Tour Live, the Tour hopes, will be their next big innovation. Announced Tuesday, PGA Tour Live is an over-the-top (meaning you don't need a cable or satellite subscription to get it) streaming service that, for a monthly fee, will give access to live coverage of two featured groups from most PGA Tour events. In other words, fans will be able to buy their way to viewing guys like Tiger Woods, Phil Mickelson, Rory McIlroy and Jordan Spieth when their part of the draw doesn't fit into the weekday TV window on Golf Channel.
In addition, PGA Tour Live will provide other free video content outside of its streaming coverage.
The product launches this summer. A fee hasn't been set yet, but it sounds like it will be less than $10 per month.