Keith Pelley will become the new European Tour chief executive this summer, replacing the outgoing George O'Grady, the Tour announced Friday.
O'Grady announced in November 2014 that he'd be leaving the post after 10 years, pending the identification of a successor.
Pelley, 51, is currently president of Canadian media conglomerate Rogers Media, which owns 51 radio stations, 56 publications, 12 national and 43 local TV stations, some 300 web properties and Major League Baseball's Toronto Blue Jays. He was also the mastermind behind the record $5.2 billion, 12-year rights contract with the NHL.
He was also the president of Canada's Olympic broadcast consortium for the 2010 Winter Olympics in Vancouver. From 2003-2007, he was president of the Canadian Football League's Toronto Argonauts.
"I am very honored to be joining the European Tour as its new CEO at an exciting stage in its development," Pelley said in a release. "The tour already has a highly regarded reputation and I look forward to building on this using my previous experience in both media and sports to ensure it remains at forefront of the game across the globe."