Justin Rose probably wasn't at the forefront of your mind heading into the Masters. He had missed three of four cuts heading into the Masters, finished T-55 in the no-cut WGC at Doral and a modest T-37 at Houston.
When he shot 5-under 67 in the early wave on Thursday, it was quickly pointed out the 2013 U.S. Open champion had a chance to take his fourth-ever Day 1 lead in the Masters. Emphasis on Day 1.
But three days later, Rose -- along with Phil Mickelson, his closest challenger at Merion two years ago -- posted 14-under 274 to share second place at Augusta National. It's a total that had only ever been posted once in 78 prior Masters in a losing effort.
However, for Rose, the result, while important, isn't what decides if something's working or isn't. It's seeing through a commitment to hard work and then remaining faithful to the process. Rose discusses that in a short film produced by sponsor Ashworth in a type of branded content that has become all the rage in the sport of late. (See the very similar films about Rory McIlroy produced by Nike and Bose, as well a film about McIlroy and Tiger Woods produced by the Swoosh.)
The philosophy of living for the now is crucial not only to success in golf, but in life. The best you can be is what you are right now. It's another life lesson that comes out of the game.
Even if you're not a Rose fan (not sure why that'd be the case) or a fan of this type of media, the black-and-white videography of Streamsong will have you dialing down toward Tampa to make reservations.