ORLANDO — Izod knows how to make a good polo. Great golf pants, too. But what’s best about Izod’s classic looks is that they won’t cost you an arm and a leg. That value proposition actually has gotten stronger with its new line.
Leading the look is what the company calls the Perfect Polo ($45-$55). The aim behind the shirt was pretty simple: find a way to integrate all of the latest and greatest performance aspects of shirts in the market into a single, great-looking value. They’ve succeeded with a shirt that offers sun and odor protection, boasts moisture-wicking materials and comes in a variety of looks ranging from classic solids to modern stripes and color swaths.
In addition, Izod believes it has made the Perfect Polo better performing by introducing what it has dubbed a four-way stretch into the shirts. In the shoulder area, the material is designed to stretch in a diagonal, 45-degree motion, moving with the player through the swing instead of left to right and potentially bunching up or getting tight.
The latest from Izod hits Dick’s Sporting Goods and Golf Galaxy stores in May, but you’ll get to see the threads in action in April on 2012 U.S. Open champion Webb Simpson at the Masters.