Adidas Golf's new adipower shoes put a spring in your step

Adidas Golf’s new adipower shoes put a spring in your step



ORLANDO -- I don't typically wear golf shoes indoors, even the hybrid kind that I like so much. It's just kind of a policy.

However, walking the floor of the Orange County Convention Center during the PGA Show in dress shoes is the absolute worst. By the end of a long day, my back hurts, my feet are throbbing and I really just want to lay down.

So when I stopped by the Adidas Golf booth in the morning to get a first glance at their new adiboost shoes, I perked up. Then when I got a pair to wear around the convention all day, my feet perked up.



The money feature in this shoe, which comes in either a traditional model with spikes or a nubbed hybrid model, is a material the company calls Boost. Boost is essentially an enhanced form of TPU, a material found in most every golf shoe these days. Boost essentially cooks up TPU so that it almost pops like corn under heat. The result is a long-last material that responds to pressure remarkably better than the standard foam. It delivers energy back to the feet consistently through motion. Most importantly, Boost maintains its qualities better over time and regardless of temperature.

Beyond the midsole technology, the shoe is just downright comfortable, feeling more like a running shoe with a great sleeve, keeping your feet in a good position throughout the swing. Whether you go with the spikes or without, the shoes are designed to make you feel as fresh on the first tee as the last green.

If you go with the spiked adipower, the outsole of the shoe features spikes of differing sizes to maximize performance throughout the swing motion.

The shoes, available both in men's ($190) and women's ($180) styles in the adipower and for men in the adipower sport, are available Feb. 27.

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