Did you know that more people die playing golf every year than any other sport? Apparently, that's true, and Vancouver's Science World wants you to know. They used that fact to entice people to come to its Science of Sports exhibition.
The museum put together an ad campaign over the summer to promote the exhibit, employing the Grim Reaper as a caddie to let you know golf is a dangerous game.
This isn't the first time Science World and marketing firm Rethink Canada have teamed up for eye-grabbing ads. Consider this one from their Science of Sexuality series.