In the not-too-distant future, not only will your golf clubs be custom fit by a professional before you buy them, but, once you do buy them, they'll be made for you before your eyes with a 3-D printer.
UPS wanted to show off the 3-D printing capability it has in their stores, so they sent Lee Westwood to one of The UPS Store locations in New York to do a demo. On site, a replica of Westwood's PING putter was printed, as well some golf balls the Englishman could use for a putting contest.
The putter and balls were printed with thermoplastic, so they wouldn't work very well on the golf course. And it's not the first time a prototype golf club has been made with a 3-D printer. Manufacturers have been doing it for years now to speed up the product design process, shortening the time it would take to test head designs, allowing for quicker iterations and more refinement.
But the day is coming when a whole set of clubs -- or at least the heads -- will come fresh off a printer.