Adidas chief backs Sergio Garcia after 'fried chicken' comments

Adidas chief backs Sergio Garcia after ‘fried chicken’ comments

Days after Sergio Garcia's primary sponsor, TaylorMade-adidas Golf, released a statement distancing themselves from the Spaniard, the CEO of the club and apparel maker's parent company backed Garcia.

"Sergio is a really good guy," Adidas CEO Herbert Hainer said in an interview with Reuters in a promotional event ahead of the UEFA Champions League final on Saturday in England. "He's definitely not somebody who has issues with people, be it with gender or color or things like that."

Hainer's remarks suggest the company will not drop Garcia in the wake of his use of a racial epithet in response to a question about Tiger Woods on Tuesday at a gala ahead of the European Tour's flagship event, the BMW PGA Championship.

Garcia issued twice for his remark, once in a statement on Tuesday night and again at a news conference on Wednesday. That's good enough for Hainer.

"He has apologized for that," he said.  "He realized he had made a mistake but he definitely didn't mean it in the wrong way."