Sony joins AT&T in extending PGA Tour title sponsorship
Golf Biz PGA Tour

Sony joins AT&T in extending PGA Tour title sponsorship

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While the PGA Tour has hit the Pause button on its 2013-14 season, it's shoring up two key early season title sponsors.

Earlier in the week, the PGA Tour announced a 10-year extension signed by telecom giant AT&T to remain title sponsor of the AT&T Pebble Beach National Pro-Am.


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The company hasn't indicated if it will keep its name on Tiger Woods' AT&T National after their contract expires in 2014. AT&T has already announced it will put its name on the Byron Nelson Championship starting in 2015, replacing HP.

Meanwhile, on Wednesday, the Tour announced Sony will continue as sponsor of the Sony Open in Hawaii through 2018, marking a 4-year extension. The Sony Open is the first full-field tournament of the year, with all four rounds airing on Golf Channel.

At the conclusion of this contract, Sony will have sponsored the event at Waialae C.C. for 20 years, making them, along with Honda, one of the longest-tenured title sponsorships on the PGA Tour.

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