It's a tough nut to crack: getting people who are happy with the equipment in their golf bag to replace it with new, potentially better equipment.
(Not me; I'll play most anything because I enjoy the challenge.)
So, Nike Golf came out with a new, star-studded ad in an effort to convince golfers to embrace change. Rory McIlroy, Tiger Woods, Michelle Wie, Bo Jackson and Charles Barkley star in the 30-second spot, making the case that anyone can be better with Nike's new Vapor line of clubs -- even if you've won a major or two recently, are a golf legend or a stellar athlete.